You’re Hired: Apprentice feat. Hotel La Tour gets record viewers!


The Apprentice jumped to a new peak for its current series on Wednesday evening (June 12), overnight data reveals.

Lord Alan Sugar‘s latest firing was seen by an average of 6.44 million viewers (27.8%) at 9pm on BBC One, rising by more than 400,000 from last week.

All this news – courtesy of  – is particularly exciting for the team at La Tour as we were on the show!

In case you missed it, here’s a chance to see Hotel La Tour Birmingham featuring a stylish backdrop as this season’s candidates do battle.

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