We’re highlighting some of our favourite city attractions in a new direct mail campaign aimed at showing off our love of Birmingham.
Some 110,000 households between 30 minutes and two hours’ drive time of here are being targeted as part of our Stay More La Tour initiative
They are being invited to “Stay more sophisticated” with a city break in Birmingham, basing themselves at Hotel La Tour, our four star city centre property where the customer service is all about a five star experience, and discover some of the many things the second city has to offer.
Hotel La Tour MD Jane Schofield said: “We worked with Manchester-based design agency Cube 3 to develop the ‘stay more’ theme encouraging people to stay more on trend with world-class shopping, stay more cultured by taking in some of the host of cultural attractions, and to stay more decadent with special dining occasions at our own Aalto Restaurant and Alvar Bar.”
You can find out more about some of our favourite things in Brum elsewhere on the website: check out our Love Brum page