Designer Rima Tadmory’s passion for fashion at Hotel La Tour

Birmingham-based couture designer Rima Tadmory chose Hotel La Tour to launch her new collection for autumn/winter 2012.

The Black Collection features a strong set of key pieces by this young designer who recently accepted a prestigious role as a Young Ambassador of the Prince’s Trust – and you can get a behind-the-scenes glimpse of the fashion shoot here: Fashion passion

With her Lebanese roots, Rima’s style depicts a fusion of East meets West, bringing together inspiration from flamboyant pieces of Arabian and European haute couture to the simplicity of British taste.

A prodigy of the famous Scottish-born print designer Jonathan Saunders, she has opened her own atelier in Birmingham, building a glamorous empire of red carpet dresses.

Just 23, Rima has already been honoured as a Young Ambassador of the Prince’s Trust and designed a dress worn by Cheryl Cole on the X Factor: we think she’s one to watch! You can see more at

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