The BIG Bandage: How will you wear yours?

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Hotel La Tour Birmingham made a stunning backdrop yesterday as Birmingham Children’s Hospital launched its summer fundraising campaign The BIG Bandage. Joshua Jackson, aged 8, from Tipton in Dudley, who is undergoing treatment for cancer, was with us to help launch the campaign. Modelling a bandaged arm specially for the occasion, and with his pet dog Lucky also sporting an “injured” paw, he posed for the press outside La Tour. Josh, who was diagnosed in 2007 with Acute Lymphoblastic Leukaemia, is now calling for people across the West Midlands and beyond to donate just £1 and wear a bandage for the day on Friday 12 July 2013. All money raised from the campaign will help improve the facilities and environment for the thousands of sick children who are treated at Birmingham Children’s Hospital every year. Also at our event were breakfast presenters Pete Morgan from BBC Radio WM and Katy Poulsom from Capital Radio. Team La Tour got into the spirit by bandaging up lamps and furniture – waitress Georgina even went for a fetching full-head bandage too!

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Our friends from Harvey Nichols pulled together some fabulous looks using bandages and based on the iconic Hervé Léger body-con dress, stylishing modelled to the delight of passing traffic! The models, ably styled by HN’s very own Sinead O’Herlihy, treated guests to a mini catwalk show with commentary from the ever-stylish Lisa Piddington.

Josh and models

Josh is a pupil at St Paul’s Church of England Primary School in Dudley. His mum Louise Smith said: “Supporting Birmingham Children’s Hospital is really important to us as a family. Everyone at the hospital has helped Joshua so much since his diagnosis in 2007 and we are really grateful for his care. We hope that everyone will support The BIG Bandage and have fun raising as much money as possible for the children at the hospital.”

Louise, Josh, and his brother Thomas, aged two, enjoyed a well-earned rest with an overnight stay at Hotel La Tour. Before enjoying a spot of room service and having an early night, Josh had time to answer a few calls on reception (after some telephone tips from Justin), enjoy a tour of the kitchen with Chefs Dan Pearce and Brian Wareing …..

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… and a quick meet and great with former premiership football Ian Taylor (Josh is a BIG footie fan!)

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Those who sign up to The BIG Bandage can wrap their bandage around themselves, their boss, their teacher – or even their building – and all of the money raised will be used to help sick children at Birmingham Children’s Hospital.

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We’ll be taking part on Friday July 12: will you? Get involved in The BIG Bandage, visit: www.thebigbandage.org.uk

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